Do you ever look at your Google Analytics dashboard and ask, “What on earth does that mean?” I ask the same question, so I’m going to highlight what I think are key metrics business owners should look at when it comes to Google Analytics.
If you’re a web designer or just anybody who uses the Internet, you’ve probably asked this question:
“Wouldn’t it be cool if I could do [SOMETHING] on this website so I could make my life easier?”
Maybe you’ve thought of something that enhances your website, like a calculator tool, or an interactive table, or a list that would allow you to filter through things.
If you manage a website, perhaps you’ve faced with these two problems:
- You want to improve your website to reach and serve more people.
- You’re afraid to risk trying to improve your website while it’s live since it could cost you business.
- You’re concerned about the long-term costs of never improving your website: content getting stale and looking out-of-date.