Marketing your local home services business

If you run any type of business, you’ve got to be involved in marketing. So, where do you begin?

Try a quick search on Google and you’ll likely see lots of expensive, complex solutions out there. Unfortunately, if you’re running a business, you likely have limited time. You can’t afford to be constantly distracted from working on your business just to follow the latest marketing trends. You probably have a limited budget too, so if you blow all your money on one marketing method and it doesn’t work, the money is gone.

I’d like to help you effectively market your business so you connect with more potential customers and increase your business in a sustainable way.

An affordable, easy-to-follow guide for effective marketing

I’ve created a 12-week marketing guide that will help get you started with marketing your business, or help as a refresher to improve your current marketing.

I’ve been a marketing graphic designer, web designer and video producer for over a decade. I’ve been helping dozens of businesses reach and serve more people, and now I’d like to help you. I don’t claim to be a marketing expert, but I can give you a broad enough picture of how these marketing tools can help your home services business. I also share strategies I’ve learned from professional experts, people much smarter than me when it comes to marketing.

Who is this guide for?

If you run a local business involving the service of people’s homes, whether you help with gutter cleaning, remodeling, carpet cleaning, HVAC or whole house fan installations, etc., then this guide is for you. I aim to help you get your local business’ marketing up and running, first with strategy, then with free or low-cost solutions, and then finally moving on to solutions that require some investment. At the end, you should feel confident to market your unique services to local people using a variety of methods.

What to expect over the next 12 weeks

Here’s an outline of what I plan to cover over the next 12 weeks:

1. Planning your long-term business goals, and translating them into projects to focus on during the next 12 weeks.
2. Prototyping your week so that you or others on your team can focus on improving your business without feeling overwhelmed.
3. Managing quarterly marketing projects into bite-sized weekly tasks that you or someone on your team can complete.
4. Creating your brand’s style guide so that your brand’s message is conveyed through consistent mood, logos, colors, fonts and slogans.
5. Creating a landing page on your website to get new business leads.
6. Creating social media profiles for your business on Facebook, Google, Yelp and LinkedIn.
7. Creating promotional videos with easy-to-use tools and on-hand equipment.
8. Creating downloadable lead magnets to attract new business leads.
9. Creating email marketing campaigns to stay connected to current and future customers.
10. Getting started with online advertising through Google Ads to promote your brand, products and services.
11. Designing print advertising for local publications to reach different markets, and how to design with results you can measure.
12. Designing effective brochures and business cards that promotes your brand and services.

What do I want from you?

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Next week, we’ll look at setting long-term goals for your business, and how to distill your goals into projects that you can focus on each quarter.