Homeowners need their gutters cleaned. You know that. They know that. If you’re willing to scoop out gutters to help protect people’s homes, you’ll find customers willing to pay you.
Having an effective website helps customers find you.
The minimum that your website needs
There’s a lot of excess stuff that you can have on a website, but it basically just needs two things.
- A compelling message.
- A clear call-to-action.
That’s it. If you miss those two things and bog your website with an About page the length of the U.S. Constitution or ramble on how you’re the most bestest gutter cleaner in the world, it won’t matter.
A compelling message and a clear call-to-action are what you need. However, there are multiple ways to present these two to customers on a website.
Comparing website solutions for gutter cleaning companies
When it comes to having a website, there’s several options to choose from:
- Basic: Services like Wix, Weebly and WordPress.com offer free or cheap solutions that will give you a website, but with severe limitations.
- Limited: SquareSpace, Square, Shopify and even Housecall Pro offer simple website builders that give you more options, but cost money and are still limited.
- Customized: Content management systems with e-commerce can cost more money for development, but result in the most available customization.
Why WordPress is a preferred choice
I’ll come right and say it: If you’re wanting to start a gutter cleaning business and need a website, I suggest starting off with WordPress. Here’s why:
- Freedom: WordPress by nature is designed for democratization, giving you full control.
- E-commerce: WordPress can be easily configured to sell products and services online through WooCommerce, Easy Digital Downloads, Big Commerce and other services.
- Integration: Many field service software integrates with WordPress such as NiceJob, Responsibid, Housecall Pro and more.
- SEO: Unlike some services that claim to add SEO like it’s something to sprinkle on your coffee, with WordPress, you can do something about improving your SEO.
- Platform-building: Speaking of SEO, want to improve it? Consistently blog. The bad news is that a lot of website builders out there make blogging difficult. With WordPress, it’s super easy.
A successful website starts with good copywriting
Next week I’ll share how a successful website starts with good copywriting, particularly creating a story where you’re the guide who helps the customer become the hero.