A simple 3-step guide for small local business owners to stop worrying about local SEO and start doing something to improve it.
Don’t you hate it when you offer a great service, but when you search online, it feels like it’s at the bottom of the list? You’re trying to reach more customers, but it seems like you’re getting knocked down by competitors. Competitors who don’t provide the same level of service as you do.
Why worrying about SEO can waste your money
When you start seeing competitors ranking higher than you, you might start worrying. Worrying about the search engine optimization (SEO) of your website.
“Is there something I’m doing wrong?”
If you provide a better service or product than the competitors, shouldn’t your site appear first?
So you buy ads — spend a few hundred or a few thousand each month to make up the difference. But now you’re buying ads because you’re worried about competitors outranking you. You might be afraid that if you don’t spend money on ads, potential customers will ignore you.
Stop worrying. I’m going to share with you a simple plan to start improving your SEO that won’t cost you a dime extra. It costs no money — only a little work.
How to start improving local SEO for your business
Here’s 3 steps to start improving your SEO:
- Install the Yoast SEO plugin on your website.
- Optimize your current site to target your most important keywords.
- Execute a routine of creating new content for your site, so you can target more specific keywords.
That’s it. Three simple steps that will move you toward improving your SEO.
What will happen if you keep worrying
What’s at stake if you don’t follow this plan? You’ll likely keep worrying and lose more sleep. Fear will imprison you, all because you’re unsure about some silly keywords.
Don’t let fear imprison you. If you carry out that simple 3-step plan, as silly as it is, you will start to improve your SEO. You won’t improve it overnight — you start the journey toward progressive improvement.
One more time:
- Install the free Yoast SEO plugin to your WordPress website.
- Optimize your current site for the keywords you think are the most important.
- Create weekly content that targets more specific keywords
Next week I’ll share how easy it is to install the free Yoast SEO plugin and why you’ll love it. If you have questions, please contact me, and I’ll try to answer any questions you have.
Thanks to PhotoMIX Company and Pixabay for this week’s featured image.